Sarah Merlin
Sr. Director, Digital Product + Experience
Indimade Brands
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Sarah Merlin Joins IndiMade Brands as Senior Director, Digital Product and Experience
November 2024
IndiMade Brands, a leading platform IndiMade Brands is dedicated to providing high-quality ingredients, supplies, and expertise to makers, crafters, and small business owners, is excited to welcome Sarah Merlin as the company’s Senior Director, Digital Product and Experience.
In her new role, Sarah will be responsible for leading the strategic direction and execution of IndiMade Brands' digital products and experiences, with a focus on enhancing customer engagement and driving innovative digital solutions.

With over 15+ years of experience in digital product management, user experience, and e-commerce, Sarah brings a wealth of expertise to IndiMade Brands. Her passion for crafting seamless and impactful digital experiences aligns perfectly with the company’s mission to deliver best-in-class products and services to its diverse range of makers.Before joining IndiMade Brands, Sarah held leadership positions at top-tier companies where she led cross-functional teams in the creation of customer-focused digital experiences. Her comprehensive understanding of digital strategy, product development, and user-centered design makes her an invaluable asset to the team.
“We are thrilled to welcome Sarah to IndiMade Brands,” said Sam Wolf, CEO of IndiMade Brands. “Her expertise and visionary approach to digital products will play a key role in advancing our digital transformation strategy and ensuring that we continue to provide our makers with exceptional user experiences in an increasingly digital world.”
At IndiMade Brands, Sarah will oversee the digital product development process, ensuring that user needs, brand objectives, and technical capabilities are seamlessly integrated into every product offering. Her leadership will help IndiMade Brands stay ahead of emerging trends and maintain its position as an industry leader in the digital space.

Sarah’s appointment comes at a time of significant growth and expansion for IndiMade Brands, a company that continues to innovate in the digital product space and deliver exceptional results for its makers. Join us in welcoming Sarah to the team! Stay tuned for the incredible impact her leadership will bring to IndiMade Brands.